Short links that say exactly what they mean
Replace meaningless character strings with slugs your audience actually recognises. A link people trust is a link people click.
See the difference
Generic
Custom alias
What you gain
Instant recognition
Audiences scan links before clicking. A clear alias reassures them they're going somewhere relevant and safe.
Higher click-through rates
Descriptive links outperform random codes. Your campaign metrics reflect it from day one.
Great everywhere
Whether it's a bio link, a slide deck, a print ad, or a QR code - a custom alias reads well in every medium.
Easy to remember and share verbally
Tell someone 'just go to hidurl.com/free-trial' and they'll actually remember it. Random codes don't work in conversation.
Alias rules
Minimum length
5 characters
Allowed characters
Letters, numbers, hyphens
Availability
First come, first served
Custom short URL aliases - branded links that build trust
A custom alias turns a forgettable random code into a meaningful, branded short URL. Instead of hidurl.com/x9Kp2m, you get hidurl.com/summer-sale or hidurl.com/free-trial - links that tell the reader exactly where they're going before they click. This kind of clarity directly affects click-through rates: people are more likely to click a link they recognise and understand.
Custom aliases also make short links shareable verbally. In a podcast, a webinar, or a live presentation, you can say "just go to hidurl.com/register" and your audience will actually remember it. Random-code short URLs only work when someone can click them directly. A well-chosen alias works everywhere, including contexts where a link can't be clicked at all.
Aliases on HidURL are available to all users including the free plan, and they're permanent - once you claim an alias, it's yours for as long as your account is active. Combined with the link editor, you can reuse the same alias across different campaigns by updating the destination. hidurl.com/latest-post can always point to your most recent article, no matter how often the actual article URL changes.
Claim your custom aliases
Available on all plans, including free.